Websites in Europe lacking Google Analytics

Websites in Europe Lacking Google Analytics

If you're looking for a lucrative opportunity to offer analytics and tracking solutions, here's your chance. This curated list focuses on European websites that are currently missing Google Analytics(*)—a foundational tool for tracking user behavior, conversion rates, and website performance. Without Google Analytics, these businesses are flying blind in the digital world.

(*) These leads are identified based on our proprietary database that tracks major web technologies. We recommend verifying each lead before outreach. You can see the analytics tools we monitor on our data page or explore more within the findmassleads dashboard.

Why this matters: Businesses lacking analytics tools are likely struggling to measure their marketing ROI, optimize campaigns, or make data-driven decisions. This represents a massive opportunity for digital marketers, agencies, or consultants, like yourself, to step in and provide solutions.

To get started, here’s an example of a cold email template you can use and don't forget to translate into the right European language:

Hi [Name], I came across your website [domain] and noticed it’s not using Google Analytics, which is essential for tracking visitor behavior and improving conversions. 

Would you like a quick free walkthrough of how it works? I’d be happy to show you how it can benefit your business.

Best, [Your Name]

When you purchase the full findmassleads database, you’ll also gain access to the MySQL query used to create this list. Here’s the base query:

SELECT DISTINCT dn 
FROM (
      SELECT dn 
      FROM (
          SELECT DISTINCT dn 
          FROM domain_names 
          INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id 
          INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id 
          INNER JOIN domains_languages ON domain_names.dn_id = domains_languages.dn_id 
          WHERE technologies.fullname IN ('Shopify', 'WooCommerce', 'Magento', 'Stripe', 'PayPal Checkout') 
            AND `rank` > 0 AND `rank` < 20000000 
            AND dn <> '' 
            AND dn NOT LIKE '%.%.%' 
            /*Filter European domains based on extensions>>>*/
            AND dn REGEXP '\.(fr|de|it|es|nl|be|pl|se|dk|no|fi|cz|pt|ie)$' 
            /*Filter for European languages>>>*/
            AND domains_languages.language_code IN ('fr', 'de', 'it', 'es', 'nl', 'pl', 'pt') 
            AND domains_languages.language_percent >= 80.0 
          LIMIT 100
      ) AS temp_table
) AS my_custom_table 
/*Websites lacking Google Analytics>>>*/
WHERE dn NOT IN (
    SELECT DISTINCT domain_names.dn 
    FROM domain_names 
    INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id 
    INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id 
    WHERE technologies.fullname = 'Google Analytics' 
       OR technologies.fullname = 'Google Analytics UA-XXXXXXXX'
) LIMIT 15;

This query identifies obvious websites in key European markets like France, Germany, Spain, and others (**) that lack Google Analytics. Use it to refine your lead targeting or create tailored lists for your outreach campaigns.

(**) See the websites extensions in the query, like ".fr" or ".de", we target specific countries like France and Germany. Obviously there are many European .com websites as well, or other extensions. So please be aware of that and refine each list you are making as much as possible to get the best response rate possible.

Next Steps: Combine these leads with outreach automation tools, use CRM software to track follow-ups, and leverage solutions like ActiveCampaign to create personalized campaigns. European markets are ripe with opportunity—don’t miss the chance to help businesses unlock the power of data-driven decisions!

Websites in Europe lacking Google Analytics