WooCommerce Websites Without Meta Pixel
Looking for a business idea that taps into a huge opportunity in the ecommerce space? Here's a curated list of WooCommerce websites missing the essential Meta Pixel—a tool that enables advanced tracking, retargeting, and ad optimization for Meta and Instagram ads. These sites are leaving significant potential on the table without it.
(*) These leads have been filtered based on our proprietary database, which tracks major advertising technologies. I always recommend to verify leads before outreach. You can view the advertising pixels we track on our data page (click "Advertising Networks" at the bottom) or within the findmassleads dashboard.
Why this matters: WooCommerce businesses without Meta Pixel are missing a critical tool that can improve ad performance, track conversions, and help retarget potential customers. By reaching out to these businesses, you can provide a service that significantly boosts their ad results.
Here’s an example of a cold email template you can use to reach out:
Hi [Name], I noticed your WooCommerce site [domain] isn’t utilizing Meta Pixel, which could help you track ad performance and retarget visitors effectively.
I’d love to show you how it can improve your ROI. Would you be interested in a free walkthrough?
Additionally, when you purchase the full findmassleads database (available with the yellow plan), you gain access to the complete MySQL query used to generate this list. Below is the base query for finding WooCommerce websites without Meta Pixel:
SELECT DISTINCT dn
FROM (
SELECT dn
FROM (
SELECT DISTINCT dn
FROM domain_names
INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id
INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id
INNER JOIN domains_languages ON domain_names.dn_id = domains_languages.dn_id
WHERE technologies.category = 'Ecommerce'
AND technologies.fullname = 'WooCommerce' /* Filter for WooCommerce websites */
AND `rank` > 0 AND `rank` < 20000000
AND dn <> ''
AND dn NOT LIKE '%.%.%'
/*try to filter in US websites as much as possible>>>*/
AND dn NOT REGEXP '\.(fr|de|it|es|in|ca|uk|ru|pl|be|nl|ch|se|dk|no|fi|cz|pt|za|ng|ke|gh|br|ar|cl|mx|nz|jp|kr|cn|hk|sg|my|sk|at|be|bg|hr|cy|ee|lt|lv|lu|mt|ro|si|sk|rs|ua|by|ge|am|az|kw|ae|sa|qa|bh|om|pk|id|th|ph|vn|tw|org|edu|gov|mil|int|ac|coop|museum|eu|church|faith|bible|ong|gives|charity|foundation)$'
/*English-speaking>>>*/
AND domains_languages.language_code = 'en'
AND domains_languages.language_percent >= 80.0
LIMIT 100,40/*I've added an offset of 100 to get various domains but feel free to remove the LIMIT clause entirely, depending on your needs*/
) AS temp_table
) AS my_custom_table
/*websites lacking Meta Pixel (called 'Facebook Ads Pixel' in findmassleads) must satisfy>>>*/
WHERE dn NOT IN (
SELECT DISTINCT domain_names.dn
FROM domain_names
INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id
INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id
WHERE technologies.fullname = 'Facebook Ads Pixel' /* Filter for Meta Pixel */
) LIMIT 15;
The query specifically identifies WooCommerce websites that would benefit from Meta Pixel but are currently not using it. You can further refine it by adjusting the criteria to match your ideal target audience.
Refine your targeting: For example, if you are targeting WooCommerce websites in a particular niche or geographic area, you can modify the query to focus on that segment. Additionally, consider targeting WooCommerce sites based on their business size or other technologies they use to further refine your outreach.
Pro Tip: For better lead quality, you can manually filter through your list and prioritize businesses that are more likely to benefit from Meta Pixel integration, ensuring your outreach efforts are well-targeted.
Next Steps: To start reaching out, use a cold email tool or CRM software, and automate the process with platforms like lemlist. As you refine your outreach and engagement strategy, you’ll be able to generate leads and create a valuable consulting pipeline with minimal effort.