Ecommerce websites lacking paid advertising pixels

Ecommerce Websites Lacking Paid Advertising Pixels

Are you looking to tap into a massive opportunity in the ecommerce space? Here’s a curated list of businesses that are currently missing paid advertising pixels(*)—essential tools like Meta Ads Pixel, Google Ads Conversion, Taboola, or TikTok Pixel. Without these, they are unable to track customer behavior, optimize ad campaigns, or retarget visitors effectively.

(*) These leads have been filtered based on our proprietary database, which tracks major advertising technologies. I always recommend to verify leads before outreach. You can view the advertising pixels we track on our data page (click "Advertising Networks" at the bottom) or within the findmassleads dashboard.

Why this matters: Ecommerce businesses missing these tools are likely leaving significant revenue on the table. By reaching out, you can provide a solution that helps them scale their ads and track performance effectively, making this a simple but lucrative business idea.

To get started, here’s an example of a cold email template you can use to initiate contact:

Hi [Name], I noticed your ecommerce site [domain] is not utilizing advertising pixels like Facebook Pixel or Google Ads. These tools can help boost ad performance, track ROI, and retarget customers to drive sales.

    Would you like a quick free walkthrough of how it works? I’d be happy to show you how easy it is to get started.

    Best, [Your Name]

Additionally, when you purchase the full findmassleads database (available with the yellow plan), you gain access to the complete MySQL query used to generate this list. Below is the base query for finding websites missing advertising pixels:

SELECT DISTINCT dn 
FROM (
      SELECT dn 
      FROM (
          SELECT DISTINCT dn 
          FROM domain_names 
          INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id 
          INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id 
          INNER JOIN domains_languages ON domain_names.dn_id = domains_languages.dn_id 
          WHERE technologies.category = 'Ecommerce' 
            AND `rank` > 0 AND `rank` < 20000000 
            AND dn <> '' 
            AND dn NOT LIKE '%.%.%' 
            /*try to filter in US websites as much as possible>>>*/
            AND dn NOT REGEXP '\.(fr|de|it|es|in|ca|uk|ru|pl|be|nl|ch|se|dk|no|fi|cz|pt|za|ng|ke|gh|br|ar|cl|mx|nz|jp|kr|cn|hk|sg|my|sk|at|be|bg|hr|cy|ee|lt|lv|lu|mt|ro|si|sk|rs|ua|by|ge|am|az|kw|ae|sa|qa|bh|om|pk|id|th|ph|vn|tw|org|edu|gov|mil|int|ac|coop|museum|eu|church|faith|bible|ong|gives|charity|foundation)$' 
            /*English-speaking>>>*/
            AND domains_languages.language_code = 'en' 
            AND domains_languages.language_percent >= 80.0 
          LIMIT 200,100 /*I've added an offset to get various domains but feel free to remove the LIMIT clause entirely, depending on your needs*/
      ) AS temp_table
) AS my_custom_table 
/*websites lacking advertising pixels must satisfy>>>*/
WHERE dn NOT IN (
    SELECT DISTINCT domain_names.dn 
    FROM domain_names 
    INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id 
    INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id 
    WHERE technologies.category = 'Advertising Networks'
) LIMIT 15;

The query specifically identifies ecommerce websites likely to benefit from advertising pixels but are currently not using them. You can tweak it to focus on a specific technology stack, or business size based on your target audience.

Refine your targeting: For instance, if your ideal customers use a particular ecommerce platform like WooCommerce, you can further narrow the results. Shopify users might also offer a different profile due to their SaaS-based model, as compared to self-hosted solutions like WooCommerce. Or even email marketing users is another example of profile that could benefit from a retargeting pixel. Tailor your outreach based on the type of ecommerce business you wish to serve.

Pro Tip: For better lead quality, consider adding a manual filtering pass to your list. This ensures you reach out to the most relevant businesses and avoid contacting sites that already use these technologies.

Next Steps: Use a cold email tool, integrate your outreach efforts with CRM software, and leverage tools like lemlist for instance to improve your conversion rates over time. The potential here is immense—don’t miss this chance to help ecommerce businesses grow while building your own consulting pipeline!

Ecommerce websites lacking paid advertising pixels