Ecommerce sites without multilingual support

Ecommerce Sites Without Multilingual Support

Are you seeking a compelling opportunity in the ecommerce space? This list focuses on businesses operating primarily in English (99% of pages) but lacking multilingual support. These ecommerce sites are well-positioned for global expansion but currently limit their reach to English-speaking audiences.

Why this matters: In today’s interconnected world, consumers expect to shop in their native language. By not offering multilingual capabilities, these businesses are missing out on international customers, reduced cart abandonment rates, and higher conversion rates that come with localized experiences.

Potential Business Opportunities:

• Localization Services: Help businesses translate their websites into multiple languages and adapt content to cultural contexts.

• Tech Integration: Assist in implementing tools like Weglot, WPML, or native language support plugins for platforms like Shopify or WooCommerce.

• Global Marketing Strategies: Work with them to create geo-targeted marketing campaigns and SEO strategies for international markets.

Here’s a sample outreach email to help you connect with these businesses:

Hi [Name], I noticed your ecommerce site [domain] is currently available only in English. Expanding to other languages could unlock untapped revenue from global customers.

Would you like a quick free walkthrough of how multilingual support works and its benefits? I'd love to show you how this can help your business grow internationally.

Best, [Your Name]

Pro Tip: Offering a free audit of their website's multilingual capabilities can be an effective way to showcase your value and start a conversation.

With the findmassleads database, you can access detailed insights into these businesses and tailor your outreach to specific platforms or industries. Below is the base SQL query used to identify this list:

SELECT DISTINCT dn 
FROM (
      SELECT dn 
      FROM (
          SELECT DISTINCT dn 
          FROM domain_names 
          INNER JOIN domains_technologies ON domain_names.dn_id = domains_technologies.dn_id 
          INNER JOIN technologies ON domains_technologies.tech_id = technologies.tech_id 
          INNER JOIN domains_languages ON domain_names.dn_id = domains_languages.dn_id 
          WHERE technologies.category = 'Ecommerce' 
            AND `rank` > 0 AND `rank` < 20000000 
            AND dn <> '' 
            AND dn NOT LIKE '%.%.%' 
            /* try to filter in US websites as much as possible >>> */
            AND dn NOT REGEXP '\.(fr|de|it|es|in|ca|uk|ru|pl|be|nl|ch|se|dk|no|fi|cz|pt|za|ng|ke|gh|br|ar|cl|mx|nz|jp|kr|cn|hk|sg|my|sk|at|be|bg|hr|cy|ee|lt|lv|lu|mt|ro|si|sk|rs|ua|by|ge|am|az|kw|ae|sa|qa|bh|om|pk|id|th|ph|vn|tw|org|edu|gov|mil|int|ac|coop|museum|eu|church|faith|bible|ong|gives|charity|foundation)$' 
            /* English-speaking >>> */
            AND domains_languages.language_code = 'en' 
            AND domains_languages.language_percent >= 99.0 
          LIMIT 250,10 /*some offset to get various results*/
      ) AS temp_table
) AS my_custom_table 
LIMIT 15;

Additional Tips to Refine Your Leads:

When searching for ecommerce sites that might benefit from multilingual support, consider narrowing your focus based on the technology stack they use. For example, WooCommerce users might be small to medium-sized businesses with more flexibility in adopting new plugins, whereas Shopify users often have access to SaaS-based tools with simpler integration options.

To maximize your results, try these strategies:

• Explore websites using specific tools like ActiveCampaign for email marketing, TikTok Pixel for advanced ad tracking, or Yotpo for customer reviews and loyalty programs. These technologies indicate a willingness to invest in scalable solutions. Combine this with multilingual targeting for a powerful outreach.

• Adjust the ranking range. Currently, the query focuses on the top 20 million sites globally. Loosening this range or removing rank restrictions can uncover smaller ecommerce stores that may have untapped potential.

• Be cautious with larger sites. For startups or solo entrepreneurs, it may be better to filter out highly ranked sites with extensive resources. Focus on customers ranked above 100,000 for better alignment with your offerings.

Think Outside the Box: Multilingual support isn’t only for ecommerce sites with a primarily English-speaking audience. Many websites in Europe or other regions may be missing localization, offering untapped opportunities for expansion into neighboring countries with minimal effort. Look for niche markets like regional fashion brands or local artisanal goods.

Lastly, always review your list manually to ensure leads align with your services. This personalized touch helps you avoid irrelevant websites and increases your success rate when reaching out. For example, pairing multilingual services with solutions like SEO optimization can be a powerful combination. Explore potential cross-synergies with ideas like WordPress sites lacking SEO tools to add even more value.

Take advantage of this opportunity to help ecommerce businesses expand globally while building your own consulting or localization pipeline. International markets await!

Ecommerce sites without multilingual support